Saturday, July 2, 2011

In Your Face Beauty

Amsterdam-based artists and directors, Lernert & Sander are known for their creative videos that are often playful, thought-provoking, unorthodox, and magical. In this surreal short film about fashion overkill dubbed as "Natural Beauty" featured in the fashion and lifestyle website, Nowness.com, the Dutch artists pose the questions "Is this what you want?" and "Do you think this is beautiful?" 
Lernert & Sander in "Chocolate Bunny" 
This short film is a mix of reality, fantasy, the bizarre, and the freakish. Of course, women do not normally wear make-up seven days a week and you wash it clean at the end of the day. 
In case you're wondering how much cosmetic products were used, take a look:        
7 bottles of Foundation S103
2 bottles of Creamy Eyes E107
3 Milky Lips L205 pens
2 bottles of Blush S301
A total of 228.40ml of makeup. 
Now, if you're a woman who feels grossed out and disgusted after watching the short film then the team of geniuses behind this project succeeded in conveying its message across. If you're a man who appreciates or maybe prefers to see your wife au naturelle then good for you.



"On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux." 
"One sees clearly only with the heart. What is essential is invisible to the eye."  - Fox to the Little Prince, The Little Prince by Antoine de Saint-Exupéry